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Customer Experience (CX)

Customer Experience (CX)

Definition

Customer Experience (also known as CX) is the lasting impression a customer has after interacting with your business. Customers will use this impression to decide whether or not to continue being a customer. That’s why creating a positive CX through customer service is essential for retaining repeat customers.

Some of the key elements to a positive customer experience are:

  1. Your product or service must deliver real value
  2. Your company and your products are easy to find and engage with
  3. Customers have an informative and enjoyable experience interacting with your company

The best way to create an ideal CX for your customers is to provide them with a useful and enjoyable experience at every possible touchpoint. This means being accessible on multiple online channels through multiple devices and ensuring that each customer’s expectation is always exceeded.

It’s exceeding these expectations consistently that help create a positive lasting impression with each customer. If you can create memorable experiences and add value to each customer at every interaction, it will be reflected in your CX.

At Goodbay, we make sure every interaction your customers have with us creates a memorable customer experience. We view every interaction as an opportunity to deepen relationships and create an experience that keeps every customer coming back.

One of the ways we do this is by offering customers multiple ways to communicate with us. Some customers prefer phone, email, live chat, SMS, and many others and we have all the tools available to ensure we create the best customer experience possible. Discover how we can create a great experience for your customers by reaching out to us.