F2P to Paying: Player Analytics Is the Secret to More Spending
Up to 75% of total gaming revenue comes from in-game purchases, according to ARK Invest. In contrast, only 20% of gaming revenue originated from in-game purchases in 2010. And looking ahead, a staggering 95% of all global gaming revenue could come from in-game purchases by the year 2025. With so much revenue at stake, every free-to-play …
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