Day: September 30, 2021

F2P to Paying: Player Analytics Is the Secret to More Spending

Up to 75% of total gaming revenue comes from in-game purchases, according to ARK Invest. In contrast, only 20% of gaming revenue originated from in-game purchases in 2010. And looking ahead, a staggering 95% of all global gaming revenue could come from in-game purchases by the year 2025. With so much revenue at stake, every free-to-play …

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What’s All the Hype about Hyper-Personalization?

Up to 75% of consumers are more likely to buy again from a company that knows them from their prior behavior, according to ARK Invest. It’s this concept that prompted the strategy of personalizing customer interactions and product offers. Today hyper-personalization takes the same concept and evolves it to a higher level. Hyper-personalization anticipates a customer’s needs …

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