Goodbay was built on a simple premise: Deliver world-class outsourced support services that turn customers into brand advocates. Our passion for helping startups grow their way to success is evident in everything we do. Since we began small ourselves, we know how important it is to have a dependable, flexible partner along the growth journey. When your small business turns into an international phenomenon, we’ll be there at every step to help you scale.

“We’re more than a contact center company – we driver higher customer retention and profitability for emerging businesses.”

– Sapan Shahani, Founder & CEO

Our Mission & Values

Goodbay’s purpose is to deliver outstanding support for world-class companies, by building a company of high-quality people in an smart and fun way. We go the extra mile to ensure your customers get the service they deserve. And we always treat our employees with the highest standards of care, from the bottom up. By taking care of our people, we know they’ll take better care of your customers. Our core values are the north star of everything we do.

Core Values



We started from humble beginnings and have never taken on capital. We originally focused on consumer electronics support until 2011 when we pivoted to mobile app, gaming, and new economy clients. In two decades of doing business, we are most proud that 100% of our pilot programs have converted to long-term partnerships.

Our founder, Sapan Shahani, was born in Bombay and raised in Hong Kong. He came to the U.S. to study finance and entrepreneurship at the Wharton School of the University of Pennsylvania. After a career in strategy consulting, he left to pursue an idea he discovered after reading an article in the Economist that described the world’s best companies moving their support to India. Sapan points to this simple reason for the company’s success.

Global Footprint

With us, it’s all about people – your people, our people. In each engagement, our people become your people. With consistent global processes and optimized training models, we’re the best at what we do. And our goal is to treat your customers like they’re our favorite people – all day, every day. We offer email, chat, app, voice, and social support around the globe. Whether you need work-from-home, offshore, onshore, or nearshore, we’ve got you covered.


Work-From-Home: Global Availability​

Maintain high CSAT and productivity with our Work-From-Home staffing solutions. Our WFH teams allow you to tap into top talent and flexible staffing 24/7/365. They also provide an extra layer of protection when it comes to business disruptions and other unexpected challenges.